Neil K Wilson Your Fractional CMO
Marketing strategy is too important to leave with the social media admin. It need a platform, people, and purpose.
Continuity has real value
Marketing turnover is a quieter risk than most organisations admit. A good marketer leaves and suddenly campaigns stall, the brand starts drifting, and half the institutional knowledge is gone with their laptop. A fractional CMO is the constant in that equation. Strategy holds. Standards hold. The brand doesn't drift just because the team changed. That's worth more than pure extra capacity.
What you get
our brand and strategy stay on track, regardless of what's happening with headcount or budget cycles.
Oversight of marketing resources and strategy, so nothing drifts on autopitol. Every decision has a veteran behind it.
A few days a week, in the room or on the call. A senior voice for the team and a collaborative partner for the CEO.
Access 25+ years of senior marketing leadership to support your marketing ambitions.
About Neil
Neil Wilson has spent more than 25 years building, repositioning and developing brands and marketing programs for major organisations.
From Product Marketing and Content Innovations for Telstra and 3 Mobile, to Digital Marketing and Customer Engagement at Coca-Cola, Roadshow Entertainment, and Fairfax Media, to Enterprise Technology and Startups Optus Business, Spirit Technology, and We Brand, this diversity makes Neil more than a chameleon or category specialist. Sectors, audiences, the full marketing stack — he's worked across all of it.
open_in_newLinkedIn profileToday, through Kaikiri Media, he brings that experience to organisations doing work that matters.