It is striking the number of posts from people commenting on recent drops in reach from organic posts on LinkedIn, Youtube and other social media and content platforms.
Another validation for integrated marketing and not risking focus on a specific channel or becoming a slave to the algorithm.
💡 Audiences are multi-channel anyway, and messaging should resonate across environments, while being tailored for the platform’s experience.
Allocating time to repurposing content tailored for channels may be more beneficial in the long run.
CTA: 📨 Get in touch for help with organic and integrated marketing. contact@kaikirimedia.com
