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How to manage dropping reach of social marketing posts

Kaikiri Media
Kaikiri Communications Published 11 May 2025
Marketer reviewing social media analytics at a desk

It is striking the number of posts from people commenting on recent drops in reach from organic posts — LinkedIn, YouTube and other social media and content platforms.

Another validation for integrated marketing to reduce the risk of focusing on a specific channel, or becoming a slave to the algorithm.

Audiences are multi-channel anyway. Messaging should resonate across omnichannel environments, while being tailored for the platform's experience.

Allocating time to repurposing content tailored for channels is beneficial in the long run.

Get in touch for help with organic and integrated marketing.

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