The marketing playbook organisation have relied on for decades is being rewritten and many business leaders are slow to realise it’s happening.
While most are still optimising for Google’s traditional search rankings, a seismic shift is already underway. People are abandoning conventional search patterns in favour of AI-powered discovery tools
As customers increasingly leverage generative AI for discovery and decision-making, and business buyers follow similar research patterns, ensuring your organisation’s visibility in AI-powered search is now essential.
The numbers tell the story:
In an example provided by Adobe, generative AI traffic to retail sites has exploded by 3,500% in just one year. Yet most organisations remain invisible in this new landscape, continuing to put resources into traditional SEO while their prospect discover solutions through AI channels where their brands may not be prominent.
Enter Adobe’s new LLM Optimiser, an enterprise application designed to enhance a brand’s prominence and customer engagement in the new era of generative AI-powered browsers and chat services.
About Adobe LLM Optimiser
LLM Optimiser represents more than just another marketing tool, it’s a strategic intelligence platform designed specifically for this new AI search reality. While traditional analytics tell us what happened after visitors reached your website, this solution reveals what’s happening in the AI-powered conversations that occur before customers ever consider engaging.
This innovative solution empowers your teams to stay ahead of shifting behaviours and maintain top-of-mind awareness in the AI era. It provides critical capabilities to:
- monitor AI-driven traffic
- benchmark your brand’s visibility against competitors
- receive recommendations that can be quickly actioned
This interesting tool is worth investigating by any organisation aiming to cut through and win in key moments across customer journeys. It connects AI visibility to user behaviour and business performance, demonstrating impact on engagement, conversion, and downstream traffic metrics.
Key Takeaways
- Strategic AI Discoverability: The LLM Optimiser directly addresses the critical need for your organisation’s content to be discoverable in emerging AI search channels, ensuring your solutions reach the right audience.
- Data-Driven Competitive Edge: Gain real-time insights into your brand’s performance across AI interfaces and benchmark against competitors across high-value queries, enabling informed content strategies and organisational process improvements.
- Actionable Optimisation & Impact Measurement: Leverage recommended improvements across owned and external channels based on attributes prioritised by LLMs, deploy changes with a single click, and measure the direct impact on business performance.
The question isn’t whether AI will transform how customers and prospect discover and evaluate solution, it is whether an organisation will be positioned to jump on this transformation or become casualty of this new digital disruption.
Read more:
https://news.adobe.com/news/downloads/pdfs/2025/06/llm-updated.pdf
